Cadillac unveils striking two-tone livery during Super Bowl debut

By Capucine Danot

Cadillac made a bold entrance into Formula 1 consciousness on Sunday evening, revealing the livery for its 2026 challenger during one of America’s biggest sporting events. The team’s first F1 car, dressed in an asymmetrical black and white design, was unveiled through a television commercial broadcast during Super Bowl LX in Santa Clara, California.
The American manufacturer’s Ferrari-powered machine features a distinctive split personality, with a grayish white finish on the left side and sleek black on the right. Cadillac’s approach’s a bold aesthetic that CEO Dan Towriss describes as “unmistakably American.”

A dual-city spectacle

While millions watched the commercial during the game between the New England Patriots and Seattle Seahawks, Cadillac orchestrated a parallel reveal in New York’s Times Square. The team had placed an F1 car in a frost exhibit on February 7th, allowing the ice to gradually ”melt” before unveiling the machine on a platform with an elaborate lighting display in the heart of Manhattan.

Details emerge from the design

The livery showcases a carefully curated collection of sponsor partnerships. Team owner TWG features prominently on the sidepods, while Swedish software company IFS appears on the rear wing endplates, whereas Mexican telecommunications giant Claro, a longtime supporter of driver Sergio Perez. Sister brand Telcel maintains a subtle presence ahead of the cockpit, while clothing manufacturer Tommy Hilfiger joins several other logos on the nosecone.

Veteran drivers return to the grid

The car will be piloted by two experienced hands returning from a year on the sidelines. Sergio Perez and Valtteri Bottas, who sat out the 2025 season, bring a combined 16 Grand Prix victories, 23 pole positions, and 106 podium finishes to the fledgling outfit. The Finnish driver earned the lion’s share of those statistics during five dominant years with Mercedes, while the Mexican racer built his reputation across stints with multiple teams.
Under Team Principal Graeme Lowdon’s leadership, Cadillac now prepares for pre-season testing in Bahrain, scheduled for February 11-13 and February 18-20.
The livery unveiling leaves just two teams yet to present their final 2026 designs. Reigning World Champions McLaren will showcase their colours in Bahrain today, with Aston Martin launching their season later the same day in Saudi Arabia. For Cadillac, the long road toward their March 8th debut at the Australian Grand Prix in Melbourne continues, carrying with it the weight of American ambition on motorsport’s global stage.